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Top 1,000 Influencers on Instagram

We've built the ultimate Instagram influencer list. This is our latest ranking of the 1,000 most impactful Instagram creators for influencer marketing, based on February 2026 data.

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Instagram
Instagram
@instagram
United States
698.9M Followers
61.8M Avg.Views
0.1% Engagement Rate
2.8M - 4.6MUSD Est. Pricing
Cristiano Ronaldo
Cristiano Ronaldo
@cristiano
Portugal
670.9M Followers
63.9M Avg.Views
0.7% Engagement Rate
2.7M - 4.4MUSD Est. Pricing
Leo Messi
Leo Messi
@leomessi
United States
511.3M Followers
91.3M Avg.Views
0.9% Engagement Rate
2.1M - 3.4MUSD Est. Pricing
Selena Gomez
Selena Gomez
@selenagomez
United States
415.6M Followers
25.7M Avg.Views
0.9% Engagement Rate
1.7M - 2.7MUSD Est. Pricing
Kylie
Kylie
@kyliejenner
United States
391.6M Followers
29.6M Avg.Views
0.6% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Dwayne Johnson
Dwayne Johnson
@therock
United States
391M Followers
5.8M Avg.Views
0.1% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Ariana Grande
Ariana Grande
@arianagrande
United States
372.4M Followers
8.9M Avg.Views
0.3% Engagement Rate
1.5M - 2.4MUSD Est. Pricing
Kim Kardashian
Kim Kardashian
@kimkardashian
United States
353.7M Followers
13M Avg.Views
0.1% Engagement Rate
1.4M - 2.3MUSD Est. Pricing
Beyoncé
Beyoncé
@beyonce
United States
308.1M Followers
12.2M Avg.Views
0.4% Engagement Rate
1.2M - 2MUSD Est. Pricing
Khloé Kardashian
Khloé Kardashian
@khloekardashian
United States
299.8M Followers
6.3M Avg.Views
0% Engagement Rate
1.2M - 2MUSD Est. Pricing

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Nike
Nike
@nike
United States
298.2M Followers
10.6M Avg.Views
0.1% Engagement Rate
1.2M - 2MUSD Est. Pricing
Justin Bieber
Justin Bieber
@lilbieber
United States
292.3M Followers
9.6M Avg.Views
0.2% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Kendall
Kendall
@kendalljenner
United States
284.7M Followers
21.8M Avg.Views
0.7% Engagement Rate
1.1M - 1.9MUSD Est. Pricing
Taylor Swift
Taylor Swift
@taylorswift
United States
281M Followers
77M Avg.Views
2.2% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
National Geographic
National Geographic
@natgeo
United States
275.6M Followers
3.1M Avg.Views
0% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Virat Kohli
Virat Kohli
@virat.kohli
India
274.6M Followers
42M Avg.Views
3.1% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Jennifer Lopez
Jennifer Lopez
@jlo
United States
246.4M Followers
10.4M Avg.Views
0.1% Engagement Rate
994.5K - 1.6MUSD Est. Pricing
Neymar Jr
Neymar Jr
@neymarjr
Brazil
232.6M Followers
18.7M Avg.Views
1.1% Engagement Rate
938.7K - 1.5MUSD Est. Pricing
Barbie
Barbie
@nickiminaj
France
223.7M Followers
8.8M Avg.Views
0.2% Engagement Rate
902.7K - 1.5MUSD Est. Pricing
Kourtney Kardashian Barker
Kourtney Kardashian Barker
@kourtneykardash
United States
215.8M Followers
8.2M Avg.Views
0% Engagement Rate
871K - 1.4MUSD Est. Pricing
Miley Cyrus
Miley Cyrus
@mileycyrus
United States
210.9M Followers
5.9M Avg.Views
0.2% Engagement Rate
850.9K - 1.4MUSD Est. Pricing
KATY PERRY
KATY PERRY
@katyperry
United States
201.5M Followers
3.8M Avg.Views
0.1% Engagement Rate
813.3K - 1.3MUSD Est. Pricing
Real Madrid C.F.
Real Madrid C.F.
@realmadrid
Spain
181M Followers
6.8M Avg.Views
0.2% Engagement Rate
730.4K - 1.2MUSD Est. Pricing
Kevin Hart
Kevin Hart
@kevinhart4real
United States
176.1M Followers
2.7M Avg.Views
0.1% Engagement Rate
710.8K - 1.2MUSD Est. Pricing
Zendaya
Zendaya
@zendaya
United States
175.9M Followers
58.8M Avg.Views
3% Engagement Rate
709.8K - 1.2MUSD Est. Pricing
Cardi B
Cardi B
@iamcardib
United States
164.2M Followers
21.6M Avg.Views
1% Engagement Rate
662.6K - 1.1MUSD Est. Pricing
👑
👑
@kingjames
United States
157.6M Followers
3.6M Avg.Views
0.1% Engagement Rate
636K - 1MUSD Est. Pricing
Demi Lovato
Demi Lovato
@ddlovato
United States
152.5M Followers
3.7M Avg.Views
0.2% Engagement Rate
615.3K - 1MUSD Est. Pricing
badgalriri
badgalriri
@badgalriri
United States
149.3M Followers
19.3M Avg.Views
1.4% Engagement Rate
602.5K - 979.7KUSD Est. Pricing
FC Barcelona
FC Barcelona
@fcbarcelona
Spain
146.6M Followers
11M Avg.Views
0.4% Engagement Rate
591.6K - 961.9KUSD Est. Pricing
BROWN
BROWN
@chrisbrownofficial
United States
143.8M Followers
3.6M Avg.Views
0.3% Engagement Rate
580.4K - 943.7KUSD Est. Pricing
champagnepapi
champagnepapi
@champagnepapi
United States
141.9M Followers
13.3M Avg.Views
0.7% Engagement Rate
572.7K - 931.3KUSD Est. Pricing
Ellen DeGeneres
Ellen DeGeneres
@ellendegeneres
United States
134.4M Followers
1.6M Avg.Views
0% Engagement Rate
542.4K - 881.9KUSD Est. Pricing
Kylian Mbappé
Kylian Mbappé
@k.mbappe
France
129.9M Followers
7.6M Avg.Views
1.8% Engagement Rate
524.3K - 852.5KUSD Est. Pricing
BILLIE EILISH
BILLIE EILISH
@billieeilish
United States
125.2M Followers
27.3M Avg.Views
2.7% Engagement Rate
505.1K - 821.2KUSD Est. Pricing
UEFA Champions League
UEFA Champions League
@championsleague
United Kingdom
121M Followers
737.7K Avg.Views
0.1% Engagement Rate
488.5K - 794.3KUSD Est. Pricing
LISA
LISA
@lalalalisa_m
Thailand
106.9M Followers
30.8M Avg.Views
3.9% Engagement Rate
431.3K - 701.4KUSD Est. Pricing
Gal Gadot
Gal Gadot
@gal_gadot
106.5M Followers
5.9M Avg.Views
0.4% Engagement Rate
429.6K - 698.6KUSD Est. Pricing
Vin Diesel
Vin Diesel
@vindiesel
Brazil
105.1M Followers
5M Avg.Views
0.8% Engagement Rate
424K - 689.4KUSD Est. Pricing
Narendra Modi
Narendra Modi
@narendramodi
India
99.7M Followers
22.9M Avg.Views
1% Engagement Rate
402.3K - 654.1KUSD Est. Pricing
NASA
NASA
@nasa
United States
98.4M Followers
4.4M Avg.Views
0.4% Engagement Rate
396.9K - 645.4KUSD Est. Pricing
Shakira
Shakira
@shakira
Mexico
95.7M Followers
15.1M Avg.Views
1.3% Engagement Rate
386.1K - 627.8KUSD Est. Pricing
Shraddha ✶
Shraddha ✶
@shraddhakapoor
India
95M Followers
21.3M Avg.Views
2.1% Engagement Rate
383.3K - 623.3KUSD Est. Pricing
Priyanka
Priyanka
@priyankachopra
United States
94.1M Followers
8.6M Avg.Views
0.7% Engagement Rate
379.8K - 617.5KUSD Est. Pricing
NBA
NBA
@nba
United States
90.2M Followers
2.1M Avg.Views
0.1% Engagement Rate
364K - 591.9KUSD Est. Pricing
J
J
@jennierubyjane
Korea, Republic of
89.3M Followers
74.2M Avg.Views
4.1% Engagement Rate
360.4K - 586KUSD Est. Pricing
DUA LIPA
DUA LIPA
@dualipa
United States
88.8M Followers
19.6M Avg.Views
1.7% Engagement Rate
358.3K - 582.6KUSD Est. Pricing
David Beckham
David Beckham
@davidbeckham
United States
88.6M Followers
10M Avg.Views
0.8% Engagement Rate
357.5K - 581.3KUSD Est. Pricing
snoopdogg
snoopdogg
@snoopdogg
United States
88.5M Followers
1.4M Avg.Views
0% Engagement Rate
357K - 580.5KUSD Est. Pricing
Alia Bhatt 💛
Alia Bhatt 💛
@aliaabhatt
India
86.9M Followers
20.2M Avg.Views
1.8% Engagement Rate
350.8K - 570.4KUSD Est. Pricing
MrBeast
MrBeast
@mrbeast
United States
84.5M Followers
34.2M Avg.Views
1.2% Engagement Rate
341K - 554.4KUSD Est. Pricing
ROSÉ
ROSÉ
@roses_are_rosie
Korea, Republic of
84.4M Followers
13.6M Avg.Views
2.9% Engagement Rate
340.4K - 553.5KUSD Est. Pricing
दीपिका पादुकोण
दीपिका पादुकोण
@deepikapadukone
India
80.5M Followers
93.6M Avg.Views
1.4% Engagement Rate
324.9K - 528.3KUSD Est. Pricing
Katrina Kaif
Katrina Kaif
@katrinakaif
India
80.3M Followers
32M Avg.Views
2.7% Engagement Rate
324.1K - 527KUSD Est. Pricing
JISOO🪐
JISOO🪐
@sooyaaa__
Korea, Republic of
80.3M Followers
66.9M Avg.Views
3.7% Engagement Rate
324.1K - 527KUSD Est. Pricing
Victoria's Secret
Victoria's Secret
@victoriassecret
United States
79.9M Followers
2.2M Avg.Views
0.1% Engagement Rate
322.3K - 524KUSD Est. Pricing
Premier League
Premier League
@premierleague
United Kingdom
79.7M Followers
2.5M Avg.Views
0.1% Engagement Rate
321.8K - 523.2KUSD Est. Pricing
Ronaldo de Assis Moreira
Ronaldo de Assis Moreira
@ronaldinho
Brazil
78.2M Followers
4M Avg.Views
0.4% Engagement Rate
315.6K - 513.2KUSD Est. Pricing
Neha Kakkar
Neha Kakkar
@nehakakkar
India
78.1M Followers
12.2M Avg.Views
0.4% Engagement Rate
315.3K - 512.7KUSD Est. Pricing
Khabane Lame
Khabane Lame
@khaby00
Italy
77.8M Followers
23.2M Avg.Views
0.9% Engagement Rate
314.1K - 510.8KUSD Est. Pricing
BTS official
BTS official
@bts.bighitofficial
Korea, Republic of
77.8M Followers
13.6M Avg.Views
1.2% Engagement Rate
314K - 510.6KUSD Est. Pricing
433
433
@433
Spain
77.7M Followers
8.1M Avg.Views
0.9% Engagement Rate
313.5K - 509.8KUSD Est. Pricing
Raffi Ahmad and Nagita Slavina
Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
76.9M Followers
1.4M Avg.Views
0.1% Engagement Rate
310.1K - 504.3KUSD Est. Pricing
Abel
Abel
@theweeknd
Canada
76.6M Followers
10.5M Avg.Views
1.1% Engagement Rate
309.2K - 502.7KUSD Est. Pricing
Gigi Hadid
Gigi Hadid
@gigihadid
United States
76M Followers
4.3M Avg.Views
1.3% Engagement Rate
306.7K - 498.6KUSD Est. Pricing
Karim Benzema
Karim Benzema
@karimbenzema
Spain
75.3M Followers
5.6M Avg.Views
0.5% Engagement Rate
303.8K - 493.9KUSD Est. Pricing
Emma Watson
Emma Watson
@emmawatson
United Kingdom
72.6M Followers
4.1M Avg.Views
1.2% Engagement Rate
293K - 476.4KUSD Est. Pricing
Salman Khan
Salman Khan
@beingsalmankhan
India
72.6M Followers
19.4M Avg.Views
2.8% Engagement Rate
292.9K - 476.2KUSD Est. Pricing
Millie Bobby Brown
Millie Bobby Brown
@milliebobbybrown
United States
72.3M Followers
66.6M Avg.Views
4.2% Engagement Rate
291.8K - 474.5KUSD Est. Pricing
Georgina Rodríguez
Georgina Rodríguez
@georginagio
72M Followers
37.1M Avg.Views
2.8% Engagement Rate
290.7K - 472.6KUSD Est. Pricing
Justin Timberlake
Justin Timberlake
@justintimberlake
United States
71.6M Followers
3.1M Avg.Views
0.2% Engagement Rate
288.8K - 469.6KUSD Est. Pricing
KAROL G
KAROL G
@karolg
United States
71.2M Followers
30.3M Avg.Views
2.7% Engagement Rate
287.3K - 467.1KUSD Est. Pricing
Shawn Mendes
Shawn Mendes
@shawnmendes
Canada
70.4M Followers
7.5M Avg.Views
1.1% Engagement Rate
284.2K - 462.1KUSD Est. Pricing
Jacqueline Fernandez
Jacqueline Fernandez
@jacquelienefernandez
India
70.2M Followers
13.3M Avg.Views
0.6% Engagement Rate
283.2K - 460.4KUSD Est. Pricing
V
V
@thv
Korea, Republic of
70.2M Followers
39.1M Avg.Views
13.7% Engagement Rate
283.2K - 460.4KUSD Est. Pricing
Urvashi Rautela
Urvashi Rautela
@urvashirautela
United Arab Emirates
69.5M Followers
1.5M Avg.Views
0.1% Engagement Rate
280.4K - 456KUSD Est. Pricing
Will Smith
Will Smith
@willsmith
United States
69.2M Followers
2.3M Avg.Views
0.1% Engagement Rate
279.3K - 454.1KUSD Est. Pricing
AnushkaSharma1588
AnushkaSharma1588
@anushkasharma
India
68.8M Followers
34.3M Avg.Views
4% Engagement Rate
277.6K - 451.4KUSD Est. Pricing
Marcelo Vieira
Marcelo Vieira
@marcelotwelve
Spain
68.5M Followers
8.3M Avg.Views
0.2% Engagement Rate
276.6K - 449.8KUSD Est. Pricing
Sergio Ramos
Sergio Ramos
@sergioramos
Spain
67.6M Followers
5.3M Avg.Views
0.7% Engagement Rate
272.7K - 443.4KUSD Est. Pricing
Akshay Kumar
Akshay Kumar
@akshaykumar
India
66.5M Followers
10.7M Avg.Views
0.8% Engagement Rate
268.5K - 436.6KUSD Est. Pricing
Mohamed Salah
Mohamed Salah
@mosalah
United Kingdom
66.3M Followers
12.6M Avg.Views
1.1% Engagement Rate
267.4K - 434.8KUSD Est. Pricing
Manchester United
Manchester United
@manutd
United Kingdom
65.9M Followers
5M Avg.Views
0.3% Engagement Rate
265.8K - 432.2KUSD Est. Pricing
Paris Saint-Germain
Paris Saint-Germain
@psg
France
65.8M Followers
3.3M Avg.Views
0.1% Engagement Rate
265.6K - 431.8KUSD Est. Pricing
Paul Labile Shakur Pogba
Paul Labile Shakur Pogba
@paulpogba
Brazil
65M Followers
5.9M Avg.Views
0.9% Engagement Rate
262.3K - 426.5KUSD Est. Pricing
MALUMA
MALUMA
@maluma
United States
64.4M Followers
9.3M Avg.Views
1% Engagement Rate
259.8K - 422.4KUSD Est. Pricing
Marvel Entertainment
Marvel Entertainment
@marvel
United States
64.3M Followers
1.6M Avg.Views
0.1% Engagement Rate
259.4K - 421.7KUSD Est. Pricing
Zlatan Ibrahimović
Zlatan Ibrahimović
@zlatan
Italy
64.1M Followers
8.3M Avg.Views
0.8% Engagement Rate
258.6K - 420.4KUSD Est. Pricing
⋆𐙚₊˚⊹♡ camila
⋆𐙚₊˚⊹♡ camila
@camila_cabello
United States
63.5M Followers
2.8M Avg.Views
0.8% Engagement Rate
256.4K - 416.8KUSD Est. Pricing
Anitta 🎤
Anitta 🎤
@anitta
Brazil
63M Followers
7M Avg.Views
0.7% Engagement Rate
254.2K - 413.3KUSD Est. Pricing
Tom Holland
Tom Holland
@tomholland2013
United States
62.9M Followers
17.8M Avg.Views
2.5% Engagement Rate
254K - 413.1KUSD Est. Pricing
ZARA
ZARA
@zara
Spain
62.3M Followers
2.1M Avg.Views
0.1% Engagement Rate
251.3K - 408.6KUSD Est. Pricing
disha patani (paatni) 🦋
disha patani (paatni) 🦋
@dishapatani
India
61.6M Followers
7.8M Avg.Views
0.9% Engagement Rate
248.7K - 404.4KUSD Est. Pricing
Lady Gaga
Lady Gaga
@ladygaga
United States
61.6M Followers
9.4M Avg.Views
1.5% Engagement Rate
248.6K - 404.3KUSD Est. Pricing
Bella 🦋
Bella 🦋
@bellahadid
United States
61M Followers
2.3M Avg.Views
1.1% Engagement Rate
246K - 400KUSD Est. Pricing
Juventus
Juventus
@juventus
Spain
60M Followers
977.6K Avg.Views
0.1% Engagement Rate
242.2K - 393.8KUSD Est. Pricing
Leonardo DiCaprio
Leonardo DiCaprio
@leonardodicaprio
United States
60M Followers
2.6M Avg.Views
0.3% Engagement Rate
242.1K - 393.7KUSD Est. Pricing
flame
flame
@travisscott
United States
59.9M Followers
13.3M Avg.Views
3.7% Engagement Rate
241.6K - 392.9KUSD Est. Pricing
CHANEL
CHANEL
@chanelofficial
France
59.9M Followers
1.3M Avg.Views
0.1% Engagement Rate
241.5K - 392.7KUSD Est. Pricing
Zac Efron
Zac Efron
@zacefron
United States
59.5M Followers
17.3M Avg.Views
1.2% Engagement Rate
240.3K - 390.7KUSD Est. Pricing
Chris Hemsworth
Chris Hemsworth
@chrishemsworth
Australia
58.8M Followers
18.4M Avg.Views
1.4% Engagement Rate
237.2K - 385.6KUSD Est. Pricing

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